MKT 506 Integrated Marketing Communications Strayer

Examine the formulation of integrated marketing communication strategies to achieve marketing objectives. Analyze the use of advertising, sales promotion, public relations, sponsorships and other communication resources to promote sales, position products, develop brand equity and support marketing actions. Examine the use of traditional and nontraditional media in the marketing mix.

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MKT 506 Integrated Marketing Communications Strayer

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MKT 506 Integrated Marketing Communications Strayer